Adidas CEO Explains How Working With Kanye West Is "Extremely Successful"

Englewood Cliffs, NJ – A number of sneaker followers and business watchers have been speculating in regards to the well being of Yeezy, the collaboration between adidas and Kanye West. But based on adidas CEO Kasper Rorsted, the Yeezy line is prospering.

Rorsted lately spoke with CNBC and revealed ‘Ye’s actions exterior of his inventive endeavors haven’t been a priority for the corporate.


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“We don’t signal as much as all of the statements he makes,” Rorsted stated. “We join all of the inventive work we collectively do, which has been extraordinarily profitable for each events.”

Adidas CEO on Kanye, earnings and midterm elections from CNBC.

Rorsted additionally shared that he sees the connection with Kanye lasting for years and is assured there’s been “completely no slowdown” in gross sales.

“If [West] stays away from politics, that’s his alternative,” Rorsted defined. “We’ve had an amazing relationship with him.”

Check out one of many newest Yeezy fashions beneath.

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