Tyler, The Creator Partners With Jeni’s Ice Cream For New Snowflake Flavor

Tyler, The Creator now has his own ice cream flavor to go along with his other business ventures. The Odd Future founder partnered with Jeni’s Ice Cream to release his own flavor, Snowflake.

The two-tone dessert features “cool peppermint on the ivory side, warm spearmint on the green side, with buttery white chocolate melted throughout, white chocolate flakes for some crunch, and a little sea salt to bring the flavor and scent forward,” as described in a press release.

Tyler described the flavor as a “play date for my mouth.”

“As much as I love white chocolate chip cookies, I can’t get over the fact that someone made the universal rule that they always have to come with those useless macadamia nuts,” he said. “For as long as I can remember, mint ice cream seemed to always come with every chocolate chip but white. I finally got the two away from their clingy friends and set up a play date for my mouth.”

Tyler, The Creator Partners With Jeni’s Ice Cream For New Snowflake Flavor

Snowflake is a collaborative effort between Tyler’s GOLF le FLEUR and his “favorite ice cream spot.” The new flavor will be available in the Los Angeles GOLF store and online beginning Saturday (July 6) on GOLF and Jeni’s website. It will debut in Jeni’s locations on Monday (July 8).

Tyler kicks off the IGOR Tour at the end of August in Seattle in support of IGOR, his first No. 1 Billboard album.

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